An Oklahoma City-based financial advisor, Duke Ligon serves as the senior vice president of the investment firm Mekusukey Oil Company. Outside of his work in Oklahoma City, Duke Ligon recently joined Houston-based Peter J. Solomon Company as a senior advisor.
A recent white paper published by PJ Solomon urged retailers to innovate and differentiate to avoid displacement by competitors that are better able to serve consumers’ quickly evolving buying behavior. Several companies that operate exclusively online, such as Etsy, Stitch Fix, and Wayfair, have had enough success over the past few years to go public. Others, like Zulily, Jet, and Dollar Shave Club, have surpassed $1 billion in sales.
The success of these companies is rooted in more than simply offering in-demand products online. These companies achieved enormous growth because they worked to acquire and retain customers through mining customer data, offering attractive prices and value, and maintaining high standards of service to provide exceptional experiences.